Having a place to go when one has a tech issue is a huge value addition for many Apple users.
Repairs can be expensive (the solutions will lean towards "replace the entire motherboard"). But help at the genius bar from a real human can also be free.
Compare this experience of what options one has if a hardware issue, or some software question, with a dell laptop.
Availability of help at Apple stores is one reason I steer non-tech relatives towards Apple products, and helps justify premium pricing.
Repairs can be expensive (the solutions will lean towards "replace the entire motherboard"). But help at the genius bar from a real human can also be free.
Compare this experience of what options one has if a hardware issue, or some software question, with a dell laptop.
Availability of help at Apple stores is one reason I steer non-tech relatives towards Apple products, and helps justify premium pricing.