Almost as important as the technology is the marketing. They need to get on message for this even at this early stage. Calling it "Artificial Meat" is already conceding the battle. It's not artificial, it's real meat.
"Cultured"? Conjures up images of lab coats. "Man-made"? Not much better.
I'd say some better ideas:
- Humane meat
- Painless meat
- Slaughterless meat
- Guiltless meat
- Pure meat
To me, pure meat probably wins. It's meat, but without all the ugly impurities introduced by having an animal grow it in the wild. See how much of a difference successful framing can make to how you "feel" about a product?
"Cultured"? Conjures up images of lab coats. "Man-made"? Not much better.
I'd say some better ideas:
- Humane meat
- Painless meat
- Slaughterless meat
- Guiltless meat
- Pure meat
To me, pure meat probably wins. It's meat, but without all the ugly impurities introduced by having an animal grow it in the wild. See how much of a difference successful framing can make to how you "feel" about a product?