I would agree that to be counted among your "thousands of examples" of outliers, one would have to be obsessively dedicated. Not everyone wants to be a Newton or a Da Vinci though. And there is nothing wrong with that. FogCreek and 37signals are certainly nowhere near as publicly visible as many SV startups, but they are successful and they became that way without the extreme levels of energy that SV startups seem to demand.
Now those firms and their ilk may not fit your definition of "startup", but they are still ex nihilo undertakings that have been able to supply some very demanding consumers. They'll never be as sexy as the Valley kids, but their continued existence serves as ample evidence of their validity. And in that sense, it is a myth that startups must be all-consuming.
Now those firms and their ilk may not fit your definition of "startup", but they are still ex nihilo undertakings that have been able to supply some very demanding consumers. They'll never be as sexy as the Valley kids, but their continued existence serves as ample evidence of their validity. And in that sense, it is a myth that startups must be all-consuming.