> The move was linked to a fall in users of more than a million, two thirds of whom were using someone else’s password
> Subscription cancellations in the first quarter tripled compared to the previous period, according to Kantar’s research. Of all remaining Netflix subscribers in Spain, one-tenth said they planned to unsubscribe in the second quarter.
So they lost 300,000 paying users whom they think will come back, but 10% of existing users plan on leaving despite Netflix investing in Spanish content.
I think the issue is that people who are paying for an account they are sharing are likely to keep the account active so their family members can continue watching, even if they are also using a competitor. When the family are cut off, they cancel.
> Subscription cancellations in the first quarter tripled compared to the previous period, according to Kantar’s research. Of all remaining Netflix subscribers in Spain, one-tenth said they planned to unsubscribe in the second quarter.
So they lost 300,000 paying users whom they think will come back, but 10% of existing users plan on leaving despite Netflix investing in Spanish content.
I think the issue is that people who are paying for an account they are sharing are likely to keep the account active so their family members can continue watching, even if they are also using a competitor. When the family are cut off, they cancel.