And Matterport will never see them coming, as their employees are banned from using Luma:
Competitors: No employee, independent contractor, agent, or affiliate of any competing 3-D capture company is permitted to view, access, or use any portion of the Service without express written permission from Luma AI. By viewing, using, or accessing the Service, you represent and warrant that you are not a competitor of Luma AI or any of its affiliates, or acting on behalf of a competitor of Luma AI in using or accessing the Service.
Competitors: No employee, independent contractor, agent, or affiliate of any competing 3-D capture company is permitted to view, access, or use any portion of the Service without express written permission from Luma AI. By viewing, using, or accessing the Service, you represent and warrant that you are not a competitor of Luma AI or any of its affiliates, or acting on behalf of a competitor of Luma AI in using or accessing the Service.
https://lumalabs.ai/legal/tos
(Disclaimer: another banned competitor)