One of my favorite aspects of that is that they're actually going to make a ton more money while making us feel like they're treating us like adults. Don't kid yourself: it'll be $20 rather than $19. So they make an extra cent, which isn't much, but if you multiply that by all the product lines and each sale every day ... at JCPenney's scale, that's significant.
I'm not criticizing it at all: I think it's better all the way round.
I'm not criticizing it at all: I think it's better all the way round.