It doesn't matter for English website because you usually send out emails with "Hi Joe".
Once you internationalize you will need this because in German it's an absolute no go to address a stranger by their first name (at least for B2B services).
And internationalization is on the road map for a lot of companies.
Once you internationalize you will need this because in German it's an absolute no go to address a stranger by their first name (at least for B2B services).
And internationalization is on the road map for a lot of companies.