There are going to be a lot of vans parked on that corner before long.
If I'm these guys, I realize that my moat is weak and do these things:
1. Do not interview with NPR. It isn't like you are driving business. You are only attracting competitors.
2. Park 6 vans outside, each with a different dba so that the market looks saturated.
3. Make a retail space, see if it does better than the vans.
4. Look nation wide for similar geographic anomalies that would create this same pain point. Park a van at one of them and send one of the owners to sit in it. See if money can be made. Repeat.
There are many unemployed people in America right now, it sounds like several dozen can go rent a van and fix the glitch. :-)
If I'm these guys, I realize that my moat is weak and do these things:
1. Do not interview with NPR. It isn't like you are driving business. You are only attracting competitors.
2. Park 6 vans outside, each with a different dba so that the market looks saturated.
3. Make a retail space, see if it does better than the vans.
4. Look nation wide for similar geographic anomalies that would create this same pain point. Park a van at one of them and send one of the owners to sit in it. See if money can be made. Repeat.
There are many unemployed people in America right now, it sounds like several dozen can go rent a van and fix the glitch. :-)