Ask HN: Is 2023 the year chat.company.com starts replacing www.company.com?

Given the step function improvement showcased by ChatGPT, it seems we’ve reached an entirely new realm of possibilities. Will all well funded companies, gurus, etc., now start assessing LLM based chat interfaces as a primary customer entry point to their organization/knowledgebase/methodsbase/etc.?

What would the supply chain look like to enable this?

Who apart from the core tech providers like OpenAI and ML experts are positioned to play key roles here?