Doesn’t help that Google often de-ranks non-corporate content.
They used to ensure a mix of results: some blogs, some forum posts, some reviews, some videos. Now it’s just the bigger players.
If I search for a big Canadian bank, the first page is entirely their own website and their own social media properties. Even Wikipedia is toward the bottom of the page…
They used to ensure a mix of results: some blogs, some forum posts, some reviews, some videos. Now it’s just the bigger players.
If I search for a big Canadian bank, the first page is entirely their own website and their own social media properties. Even Wikipedia is toward the bottom of the page…