Peloton is probably the weakest example possible of this since they took a very common and established word (for a group of people riding together) as their brand.
In more practical terms, back when PTON was still a stock darling, they constantly pushed how engaged their community was via Facebook groups, etc. so going after this would probably be a death knell signal that the magic is completely gone.
In more practical terms, back when PTON was still a stock darling, they constantly pushed how engaged their community was via Facebook groups, etc. so going after this would probably be a death knell signal that the magic is completely gone.