This idea reminds me of something I've read on some old blog post about enterpreneurship.
So, the guys starting the company were excited, because they said "We know the odds are small, but we don't need much, if just 1 in 1000 buys our product we're rich, as that's like 350K people in the US. And how difficult would be to get 1 in 1000 to buy our stuff with a little marketing? It's a great product anyway! Heck, if just 1 in 10,000 buys our product, that's still 35K sales, enough to bootstrap the company and make some decent profit! And 1 in 10,000 should be trivial!"
Ultimately, though the message the author of the post got from that business plan failing miserably, is that there's always the posibility of 0 in 1000 buying their product...
"Just get 1000 true fans" downplays the difficulty.
So, the guys starting the company were excited, because they said "We know the odds are small, but we don't need much, if just 1 in 1000 buys our product we're rich, as that's like 350K people in the US. And how difficult would be to get 1 in 1000 to buy our stuff with a little marketing? It's a great product anyway! Heck, if just 1 in 10,000 buys our product, that's still 35K sales, enough to bootstrap the company and make some decent profit! And 1 in 10,000 should be trivial!"
Ultimately, though the message the author of the post got from that business plan failing miserably, is that there's always the posibility of 0 in 1000 buying their product...
"Just get 1000 true fans" downplays the difficulty.