Here’s what you do. Come up with an MVP that does one very common workflow for your target market. Choose any market you’re familiar with.
The MVP workflow needs to be good enough that cold outreach would respond. “Oh I do that in my day job, I’ll take a look”
Then demo to them.
They will tell you why they can’t or won’t buy. They will say it needs X or Y or they will ask questions, “can you integrate with Google sheets?” You’ll probably do 50 of these and most won’t buy… but they will tell you either directly or indirectly why not. Now focus on removing the road blocks.
Just keep implementing features until the questions people have are already answered in the demo. People stop asking about features and start asking about pricing.
That’s the path I’ve taken and seems to work well.
The MVP workflow needs to be good enough that cold outreach would respond. “Oh I do that in my day job, I’ll take a look”
Then demo to them.
They will tell you why they can’t or won’t buy. They will say it needs X or Y or they will ask questions, “can you integrate with Google sheets?” You’ll probably do 50 of these and most won’t buy… but they will tell you either directly or indirectly why not. Now focus on removing the road blocks.
Just keep implementing features until the questions people have are already answered in the demo. People stop asking about features and start asking about pricing.
That’s the path I’ve taken and seems to work well.