Comment by zkanter

Google started with nerds; nerd learned to write good queries. Then normies appropriated Google and wrote dumb queries in massive volume; Google optimized for handling dumb queries. To get good results today, you have to write dumb queries. For example, a nerd would never write a question as a search input – nerds would write a series of hyperrelevant keywords. Normies don’t understand keywords – they ask questions of Google, like it’s a person. So, only way to get good results for most queries is to reform them as questions.