People always get excited over what Apple does. Supposedly Apple is working on an EV. And a VR headset. And a search engine. They're probably doing that and a whole lot more. It's called R&D. Apple doesn't want to be surprised by anything and their investors don't want Apple to miss opportunities.
So Apple runs a lot of projects to better understand the item in question, its manufacturing and/or maintenance, customer profiles, and so on.
What I read in a headline like this is Search was one of those items Apple has been researching. They've probably decided it's not worth their effort. The staff have learned that, whether officially or through the grapevine, and are now going back to a firm where search is worth their effort.
The news for us is Apple sees no viability in search, at least not in how we've become accustomed to thinking about search.
So Apple runs a lot of projects to better understand the item in question, its manufacturing and/or maintenance, customer profiles, and so on.
What I read in a headline like this is Search was one of those items Apple has been researching. They've probably decided it's not worth their effort. The staff have learned that, whether officially or through the grapevine, and are now going back to a firm where search is worth their effort.
The news for us is Apple sees no viability in search, at least not in how we've become accustomed to thinking about search.