Money and control is what it's about. That usually means making someone dependent on you in order to access/use their own stuff, making it hard to migrate their data away from your service, and taking every advantage of the data being collecting.
I've never seen a saas product that isn't using and/or "sharing" their customer's data for their own benefit somehow. If they exist at all, they're the exception and not the rule.
I've never seen a saas product that isn't using and/or "sharing" their customer's data for their own benefit somehow. If they exist at all, they're the exception and not the rule.