"The garment industry has a vested interest in ensuring that the rest of us think of clothing as disposable, or at least mutable. This is especially true of fast-fashion companies, but it's also true for luxury brands, even if they market their products with the promise that they'll last a lifetime."
Responsible journalism. +1
Currently trying out some "guaranteed for life" hiking socks made in Vermont. No doubt some HN readers will guess the brand. Feeling like maybe I will come to regret it later as they are so densely woven that they neither stretch nor breathe as much as non-guaranteed socks and they take a longer time to dry. But imagine a sock company (hosiery) that sells socks as a "lifetime subscription" that can be fully paid-up at time of purchase and recycles old socks that people send them. This is far better than "fast fashion". Honestly I have no idea if this company recycles old socks, if that is even possible, or if it truly honours the "lifetime guarantee", but their popularity has gotten me thinking.
Responsible journalism. +1
Currently trying out some "guaranteed for life" hiking socks made in Vermont. No doubt some HN readers will guess the brand. Feeling like maybe I will come to regret it later as they are so densely woven that they neither stretch nor breathe as much as non-guaranteed socks and they take a longer time to dry. But imagine a sock company (hosiery) that sells socks as a "lifetime subscription" that can be fully paid-up at time of purchase and recycles old socks that people send them. This is far better than "fast fashion". Honestly I have no idea if this company recycles old socks, if that is even possible, or if it truly honours the "lifetime guarantee", but their popularity has gotten me thinking.