>So in that POV, the playbook was for the people who already had email and bbm.
I don't know a single person that uses a tablet that doesn't use it for email.
>I think the high developer friction (poor tools, poor stores, etc.) and the wrong direction were among the bigger problems.
You're looking at it from a technical perspective, and the Playbook's failure was a complete lack of demand from consumers. When the people that actually buy tablets react to your marketing strategy with "that's stupid" and in turn refuse to buy your device, it doesn't matter if you have the best developer tools in the world; you've still set yourself up for failure.
I don't know a single person that uses a tablet that doesn't use it for email.
>I think the high developer friction (poor tools, poor stores, etc.) and the wrong direction were among the bigger problems.
You're looking at it from a technical perspective, and the Playbook's failure was a complete lack of demand from consumers. When the people that actually buy tablets react to your marketing strategy with "that's stupid" and in turn refuse to buy your device, it doesn't matter if you have the best developer tools in the world; you've still set yourself up for failure.