From RIM's marketing and positioning, Playbook was a companion device for the Blackberry and aimed squarely at the iPad. So in that POV, the playbook was for the people who already had email and bbm.
I think the high developer friction (poor tools, poor stores, etc.) and the wrong direction were among the bigger problems.
I think the high developer friction (poor tools, poor stores, etc.) and the wrong direction were among the bigger problems.