> For instance, if you search for “buy ps5” they don’t need a secret profile to show you ads for a PS5.
Sorta. The real money is from competitors. How much would Microsoft spend to convince someone interested in a ps5 to to spend $500 on an xbox instead? Sony wouldn’t spend as much as Microsoft here except to outbid them out of that ad.
And you’ve just shown your hand at having $500 to dispose, maybe a local casino ad would fit well here?
While the geographies of gaming consoles overlaps well, it doesn’t for automobiles, restaurants, service providers (mechanics or dentists or whatever).
Sorta. The real money is from competitors. How much would Microsoft spend to convince someone interested in a ps5 to to spend $500 on an xbox instead? Sony wouldn’t spend as much as Microsoft here except to outbid them out of that ad.
And you’ve just shown your hand at having $500 to dispose, maybe a local casino ad would fit well here?
While the geographies of gaming consoles overlaps well, it doesn’t for automobiles, restaurants, service providers (mechanics or dentists or whatever).