For me personally, I'm reluctant to pay because the value < cost. On the other hand, I acknowledge how important a strong, independent press is so I want to pay something.
Then I remember how difficult most news orgs make it to unsubscribe and so about the only thing I'm willing to subscribe to is Apple News because I can start and stop with a click. No retention shenanigans, no emails.
For me personally, I'm reluctant to pay because the value < cost. On the other hand, I acknowledge how important a strong, independent press is so I want to pay something.
Then I remember how difficult most news orgs make it to unsubscribe and so about the only thing I'm willing to subscribe to is Apple News because I can start and stop with a click. No retention shenanigans, no emails.