> nice and tidy. And then the marketers can do what they need in the platform, and they're able to iterate and learn at a much faster pace. It changes the whole game.
The reality is, marketers will frequently plug in any and every thing they can without thinking about the broader context. Sure you can plug all this stuff together, or you can spend a bit of time with ETL and rETL tools and develop a stack that isn't reliant on a bunch of third party silos.
> nice and tidy. And then the marketers can do what they need in the platform, and they're able to iterate and learn at a much faster pace. It changes the whole game.
The reality is, marketers will frequently plug in any and every thing they can without thinking about the broader context. Sure you can plug all this stuff together, or you can spend a bit of time with ETL and rETL tools and develop a stack that isn't reliant on a bunch of third party silos.