Zapier is a god send for the non developer portions of a company.
I work in marketing. Marketing projects are inherently speculative, you don't know what they will achieve until they're done. Add to this that dev teams at every company have full sprints planned for months. Getting a marketing project done through the dev team is months of exertion and sweat.
Or... get Zapier approved by security, get platforms plugged in officially, nice and tidy. And then the marketers can do what they need in the platform, and they're able to iterate and learn at a much faster pace. It changes the whole game.
I work in marketing. Marketing projects are inherently speculative, you don't know what they will achieve until they're done. Add to this that dev teams at every company have full sprints planned for months. Getting a marketing project done through the dev team is months of exertion and sweat.
Or... get Zapier approved by security, get platforms plugged in officially, nice and tidy. And then the marketers can do what they need in the platform, and they're able to iterate and learn at a much faster pace. It changes the whole game.