I actually tried this my freshman year of college: wardrobe of nearly identical shirts, pants and sweaters. I was actually inspired by the idea that whenever cartoon characters opened their closets you'd see it full of just their signature outfit. I didn't use the term 'personal brand' but I had the idea, and also loved the convenience.
Turns out that if you're not Steve Jobs this doesn't work so well. After I had ended the this phase I received a lot of comments from people assuming I just never changed clothes, or at the very least found it to be unpleasantly eccentric behavior. I'm pretty sure that if your true goal is a personal brand, unless you're already a very public figure, you don't want to go this route ;)
On the other hand if you aren't interested in personal brand, or are already branded as eccentric this does make clothes shopping and choosing an outfit much easier.
Turns out that if you're not Steve Jobs this doesn't work so well. After I had ended the this phase I received a lot of comments from people assuming I just never changed clothes, or at the very least found it to be unpleasantly eccentric behavior. I'm pretty sure that if your true goal is a personal brand, unless you're already a very public figure, you don't want to go this route ;)
On the other hand if you aren't interested in personal brand, or are already branded as eccentric this does make clothes shopping and choosing an outfit much easier.