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Comment by incub8or
Thanks....You are right, there is a certain novelty factor present, but isn't that the case with all (movie/entertainment) marketing?
The pricing structure makes sure there is something for everyone and the sales we have to date actually show that startups would be interested in looping the recording of their Times Square message for display on their websites.
Funnily enough, our marketing strategy was actually inspired by the promotions studios used to do in the early days of cinema eg a studio used to take a lion to towns and when people came to see the lion, they would sell them a movie ticket. For more on this see: http://bit.ly/pgyGaR