This is a novel concept. There's an emotional satisfaction that you get out of this. If you ran the ROI numbers on the advertising it probably wouldn't play out, but if you wanted to brag at a cocktail party that you had your company advertised on a Times Square Billboard, then yeah it's worth $10.
I don't think this is a cheap form of marketing for anyone because the ROI doesn't probably make sense. However, it might make sense as a novelty ad/gift or something to that effect.
I don't think this is a cheap form of marketing for anyone because the ROI doesn't probably make sense. However, it might make sense as a novelty ad/gift or something to that effect.