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Comment by booleandilemma

What you describe kinda sorta happened in 2013 NYC with the introduction of the cronut.

A baker created a new type of croissant and it exploded in popularity - overnight success.

It wasn’t long before Dunkin Donuts was selling their own cronuts (they had to use a different name for them though, the baker had trademarked the original name).

https://en.wikipedia.org/wiki/Cronut

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