Comment by sandworm101

I was recently a rep for the office's annual charity drive. At the end of it our office (west coast) was compared to offices in other parts of the country. While we had lots of one-time donations, literally nobody signed up for "workplace giving", to have money regularly taken off their paychecks. It is about fear an uncertainty. When people are stretched thin they will still give money when they can. But when is key. They will give money out of their pockets when asked but will not commit to future giving because they are unsure of that future. Subscriptions are for people who are confident in their month-to-month financial position. If you want to sell to the normal people, those who live from paycheck to paycheck, then you need to stick to single payment schemes.