Where I am from, at times of high demand cabs used to eye you and kinda charge how much they felt they could get away. It felt like a horrible practice at the time and when Uber came up I was so happy to be able to skip the whole dodgy situation.
Then they added dynamic pricing and even though I still find it more convenient than getting measured, it amuses me how this practice is now integrate in the technology and all of a sudden it's not sketchy anymore.
I think it has to do with our innate distrust of strangers and our trust of what we perceive to be as a fair algorithms. Even somewhat familiar with technology, it still feels a bit to me that the algorithm is doing its computations in a fairer way, even though in reality it's SV moguls digitally eyeballing me through the trail of data I leave behind.
Then they added dynamic pricing and even though I still find it more convenient than getting measured, it amuses me how this practice is now integrate in the technology and all of a sudden it's not sketchy anymore.
I think it has to do with our innate distrust of strangers and our trust of what we perceive to be as a fair algorithms. Even somewhat familiar with technology, it still feels a bit to me that the algorithm is doing its computations in a fairer way, even though in reality it's SV moguls digitally eyeballing me through the trail of data I leave behind.