Automattic bought tumblr to make money. They can't make the money they want unless they make tumblr more advertising friendly, and that means slowly but surely eliminating - basically non-Google friendly - content.
Eliminate tags, sites using those tags their traffic goes down, they move elsewhere.
Automattic bought tumblr to make money. They can't make the money they want unless they make tumblr more advertising friendly, and that means slowly but surely eliminating - basically non-Google friendly - content.
Eliminate tags, sites using those tags their traffic goes down, they move elsewhere.
tumblr looks pure and wholesome.
That's the plan.