Why are you measuring your level of success in uniques per month rather than dollars?
How many dollars are you pulling in? Does it cover your costs? Do you think that more hits per month would be enough to make it cover your costs, or do you need to rethink how you're bringing the cash in?
edit: Don't worry too much about a drop from July to August though! I know it's disappointing, but you can't start thinking that a single setback is a trend.
How many dollars are you pulling in? Does it cover your costs? Do you think that more hits per month would be enough to make it cover your costs, or do you need to rethink how you're bringing the cash in?
edit: Don't worry too much about a drop from July to August though! I know it's disappointing, but you can't start thinking that a single setback is a trend.