I think you may have put yourself at a social disadvantage by using the phrase "high impact product", which is a trigger phrase for several developers I know. It's a trigger phrase because they work at places where hearing that during a meeting means "we are about to throw away a lot of work you've done, because we didn't bother to do any market research before we did the first 6 months of sprint cycles". To them, it just sounds like a lot of low-level manager speak that results in massive technical debt, rushed redesigns, working overtime, and the expectation that "changing software is easy".
I found what you said really interesting, and am sharing it with my SO who is a marketing and business contractor. Thank you for sharing!
I found what you said really interesting, and am sharing it with my SO who is a marketing and business contractor. Thank you for sharing!