I work solely in marketing/advertising and have no clue how to code. I generally enjoy technology, which is why I'm on HN.
I think marketers and developers need a stronger culture between ourselves. The tools of marketers (data mining, consumer behavior analysis, surveys, market testing, etc) aren't just a veneer to be applied at the completion of a development project. Marketing, when done correctly, informs UX. Marketing can provide developers with insights into the problems they should try to solve.
From what I can tell, many developers view the development process as a sacred protected space for creation. This is not the optimal means to delivering a high-impact product. Developers should be asking themselves during the development process: "Is this feature going to excite a group of users, and do we have some statistical mechanism to predict that excitement?"
When you create something that you already know will excite people, the product launch becomes much simpler.
I think marketers and developers need a stronger culture between ourselves. The tools of marketers (data mining, consumer behavior analysis, surveys, market testing, etc) aren't just a veneer to be applied at the completion of a development project. Marketing, when done correctly, informs UX. Marketing can provide developers with insights into the problems they should try to solve.
From what I can tell, many developers view the development process as a sacred protected space for creation. This is not the optimal means to delivering a high-impact product. Developers should be asking themselves during the development process: "Is this feature going to excite a group of users, and do we have some statistical mechanism to predict that excitement?"
When you create something that you already know will excite people, the product launch becomes much simpler.