My understanding was Google's rebranding was mainly targeted at investors so that when financials were reported, it would be split out between Google vs. other divisions. It would make sense that most everyday people wouldn't know about this.
FB's rebrand seems targeted to everyday consumers, so I would bet their brand strategy would change to cater to that, in a way that Google/Alphabet never cared to.
FB's rebrand seems targeted to everyday consumers, so I would bet their brand strategy would change to cater to that, in a way that Google/Alphabet never cared to.