Comment by manarth

  > "how else do you define what a particular product is?"
  > "companies will just market it as something else that still hints it's the thing it's not"

Through extraordinarily detailed discussions of its characteristics (e.g. when it goes stale, does it go hard, or soft?)

Jaffa "Cakes": https://en.wikipedia.org/wiki/Jaffa_Cakes#Legal_status