It's main objective is to influence, manipulate and subvert the user's judgment and convince them to buy something --- be it physical product or ideology. To further this objective, it has developed an incredibly detailed psychological profile of each individual user using deeply personal info willing surrendered by the user themselves.
It's skill at doing this is what it promotes to it's real paying customers --- mostly advertisers. Users are not their "customer", they are just the marks being manipulated.
As board member Peter Thiel put it, "I'd rather be seen as evil than incompetent". Evil is obviously more profitable.
It's main objective is to influence, manipulate and subvert the user's judgment and convince them to buy something --- be it physical product or ideology. To further this objective, it has developed an incredibly detailed psychological profile of each individual user using deeply personal info willing surrendered by the user themselves.
It's skill at doing this is what it promotes to it's real paying customers --- mostly advertisers. Users are not their "customer", they are just the marks being manipulated.
As board member Peter Thiel put it, "I'd rather be seen as evil than incompetent". Evil is obviously more profitable.