Comment by lcam84

Is on this kind of measures where jevons paradox or the rebound effect kicks in. We will inclined to eat more meat because is more sustainable, and with that we neutralize the gains. Also meat from Brazil is many times dependent on Amazon deforestation, so although I love picanha, I will not eat it anymore. For those in Europe please press your government not to ratify the EU-Mercosul agreement that will increase the trade of soy meat and ethanol in exchange for Europe export more cars to America Latina. We should avoid meat and individual transports and try to invest in the local economy so this agreement doesn't make any sense