Middle steps:
(1) Board members use product to travel to board meetings. (2) Board members use product as replacement for personal vehicles. (3) Board members demand pay increases.
Back in 1999 the Chinese government announced that airline execs would be airborne at the changeover as reassurance that aircraft were safe from Y2K. Like or hate them, the incentive logic was sound.
Back in 1999 the Chinese government announced that airline execs would be airborne at the changeover as reassurance that aircraft were safe from Y2K. Like or hate them, the incentive logic was sound.
https://www.wired.com/1999/01/y2k-in-china-caught-in-midair/
https://www.cbc.ca/news/science/chinese-airlines-won-t-be-bi...