You die a hero or you live long enough to see yourself become the villain.
Facebook, Google, Microsoft...all were everybody's favorite scrappy insurgents at one point.
Once perception shifts the other way, it's hard to turn things around because everyone starts assuming the worst. This incident is a perfect example: the old ToS were standard boilerplate that appears in a bunch of other places, and had most other companies done it, it would have been seen as a non-issue. However, since Dropbox has been receiving other negative press lately (some centering around real issues, some centering around similarly trivial nonsense), that changes how every new story about them is perceived.
Facebook, Google, Microsoft...all were everybody's favorite scrappy insurgents at one point.
Once perception shifts the other way, it's hard to turn things around because everyone starts assuming the worst. This incident is a perfect example: the old ToS were standard boilerplate that appears in a bunch of other places, and had most other companies done it, it would have been seen as a non-issue. However, since Dropbox has been receiving other negative press lately (some centering around real issues, some centering around similarly trivial nonsense), that changes how every new story about them is perceived.