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Comment by sokoloff

Ad buyers used to choose these inadvertent biases before. Advertising in the Wall Street Journal is likely to bring you a different audience than advertising in Mother Earth News. I don't recall any previous claims that if you advertised in one that you were obligated to advertise in the other.

Now, this Facebook case is clearly more than 0% different but I think is less than 100% different from that.

In fact, I wouldn't be surprised if advertising in Technology Review itself (twice as many male readers as female readers) wouldn't have some of these same problems.

* - https://mediakit.technologyreview.com/#banner1

parent sokoloff 5 years ago

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