My attitude has always been that I don't have competitors, my customers simply have other choices. Even if the businesses are in competition, my relationship with the people who provide those other choices is not adversarial - if anything, we are potential future partners. If my customers aren't sticking with my product, then I don't blame competitors... I acknowledge that I have missed a need, and someone else is doing it better.
In this case, when someone is being aggressive, I'd just ignore it. Let the market have their say on which product is the better solution without getting into public conflict over it.
In this case, when someone is being aggressive, I'd just ignore it. Let the market have their say on which product is the better solution without getting into public conflict over it.