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Comment by hunter-gatherer

> People eat meat because they like the taste and the texture, but at the same time everyone knows that meat is produced by killing animals, and that it's much less sustainable than vegetarian food.

I think this is too generous. Maybe I'm reading it wrong, but the implicit message here is that people actually care about the animals and sustainability of meat farming.

My spouse is vegetarian and I'm whatever. I don't buy meat but if it finds itself in front of me I'll eat it. I have had the conversation of the horrors of meat production many times at the dinner table with a spectrum of people, and nobody changed their habits. Yes, this is anecdotal, and I'm willing to read a source and change my opinion if there is some evidence that people actually give a shit about the animals. As far as I can tell, it is all just virtue signaling at best.

I agree with OP. I think we would be better served in the long run creating good consumables that have the caloric density and amino acid profiles found in meats and encourage people to eat those instead of trying to replicate something we should be horrified about.

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