> I think it pushes away those who are on the cusp of moving towards plant-base foods.
I think you are completely wrong.
People eat meat because they like the taste and the texture, but at the same time everyone knows that meat is produced by killing animals, and that it's much less sustainable than vegetarian food.
If you want to get people to switch to meat alternatives, you have to keep everything that's great about meat (taste, texture, proteins), while removing everything that's bad about meat (slaughter, livestock industry).
And that is exactly what this new generation of plant-based alternatives are focusing on, and given their popularity compared to earlier attempts, I think they're on the right track.
Quick question: Are you yourself a vegetarian or vegan?
I think you are completely wrong.
People eat meat because they like the taste and the texture, but at the same time everyone knows that meat is produced by killing animals, and that it's much less sustainable than vegetarian food.
If you want to get people to switch to meat alternatives, you have to keep everything that's great about meat (taste, texture, proteins), while removing everything that's bad about meat (slaughter, livestock industry).
And that is exactly what this new generation of plant-based alternatives are focusing on, and given their popularity compared to earlier attempts, I think they're on the right track.
Quick question: Are you yourself a vegetarian or vegan?