What we're witnessing, mercifully, is the strangling of programmatic advertising. So much of the app install business — the thing that is most at stake to Facebook here — is in free-to-play games, which are going to be plummeting in profitability as those apps become a less effective means for the delivery of programmatic ads.
Programmatic advertising has so many negative externalities that we should all cheer the diminution of this industry. Breitbart and Infowars and a million other toxic cesspools pandering to all manner of human weakness wouldn't exist without programmatic, the means by which these sites both grow audiences and monetize themselves.
Programmatic advertising has so many negative externalities that we should all cheer the diminution of this industry. Breitbart and Infowars and a million other toxic cesspools pandering to all manner of human weakness wouldn't exist without programmatic, the means by which these sites both grow audiences and monetize themselves.