Imagine for a moment that you want to advertise your new iPhone app on Facebook. It’s important to know if someone clicks an ad and downloads your app. That’s called a Conversion. It’s used to measure the effectiveness of the ad campaign and the value you gain from spending money on an ad.
The flow of information from Facebook to iPhone app install needs some kind of per-user unique identifier. That’s unique ID is what Apple wants to remove, which breaks the advertising model in entirety. It also hurts small businesses that want to advertise on Facebook.
The flow of information from Facebook to iPhone app install needs some kind of per-user unique identifier. That’s unique ID is what Apple wants to remove, which breaks the advertising model in entirety. It also hurts small businesses that want to advertise on Facebook.
Does that help understand the situation?