> The strategic disadvantage is that as windows users move to M1 based macs, sales of PC hardware will drop, since the PC ecosystem is hobbled by a lack of deep integration, lower performance CPU's, lower profit margins, less R&D, etc. If volumes of sales drop too, it could trigger a cascade effect (fewer sales causes less R&D causes less desirable products causes fewer sales). That could kill consumer PC's entirely, which would be very bad for the future of Windows.
For this to happen Apple would have to fill in MANY, MANY niches, especially cheaper ones. Apple does not and will not fill those. Well, "never say never", but I don't expect them to sell a $400 laptop, all accessories included (so no sneaky $400 laptop with semi-mandatory accessories which bring the price to $700).
For this to happen Apple would have to fill in MANY, MANY niches, especially cheaper ones. Apple does not and will not fill those. Well, "never say never", but I don't expect them to sell a $400 laptop, all accessories included (so no sneaky $400 laptop with semi-mandatory accessories which bring the price to $700).