For sure, ideas matter A LOT. But we over-index on product solution ideas by default.
I think ideas that matter most for is for founders are the ones around a strong conviction on the market opportunity and then be flexible about the solution that is built to capture that opportunity.
The latter is where I think process is more important than the product solution idea having seen my product solution ideas fail hundreds of times without changing my market vision ideas.
I think ideas that matter most for is for founders are the ones around a strong conviction on the market opportunity and then be flexible about the solution that is built to capture that opportunity.
The latter is where I think process is more important than the product solution idea having seen my product solution ideas fail hundreds of times without changing my market vision ideas.