I can't comment on the economics of it but I can comment on the technical difficulties. The issue for x86 cores is keeping the ROB fed with instructions - no point in building a huge OoO if you can't keep it fed with instructions.
Keeping the ROB full falls on the engineering of the front-end, and here is where CISC v RISC plays a role. The variable length of x86 has implications beyond decode. The BTB design becomes simpler with a RISC ISA since a branch can only lie in certain chunks in a fetched instruction cache line in a RISC design (not so in CISC). RISC also makes other aspects of BPU design simpler - but I digress. Bottom line, Intel and AMD might not have a large ROB due to inherent differences in the front-end which prevent larger size ROBs from being fed with instructions.
(Note that CISC definitely does have it's advantages - especially in large code foot-print server workloads where the dense packing of instructions help - but it might be hindered in typical desktop workloads)
Source: I've worked in front-end CPU micro-architecture research for ~5 years
Keeping the ROB full falls on the engineering of the front-end, and here is where CISC v RISC plays a role. The variable length of x86 has implications beyond decode. The BTB design becomes simpler with a RISC ISA since a branch can only lie in certain chunks in a fetched instruction cache line in a RISC design (not so in CISC). RISC also makes other aspects of BPU design simpler - but I digress. Bottom line, Intel and AMD might not have a large ROB due to inherent differences in the front-end which prevent larger size ROBs from being fed with instructions.
(Note that CISC definitely does have it's advantages - especially in large code foot-print server workloads where the dense packing of instructions help - but it might be hindered in typical desktop workloads)
Source: I've worked in front-end CPU micro-architecture research for ~5 years