Just in case others missed it, the lion's share of the revenue was not recurring — it was lifetime purchases ($3,420 @ $180 each). The recurring revenue for the first month was about $2k.
I'm also not clear on the "in one month" aspect of this, since the author stresses that most purchasers were people that were on her 4,000-person newsletter list. Presumably that was built up over a much longer time period?
Still, congrats to @mlent for launching this, adding value for so many people, and taking the time to share her experience!
I'm also not clear on the "in one month" aspect of this, since the author stresses that most purchasers were people that were on her 4,000-person newsletter list. Presumably that was built up over a much longer time period?
Still, congrats to @mlent for launching this, adding value for so many people, and taking the time to share her experience!