I’ve heard this a couple times but it still makes no sense to me. How do you test your product hypothesis without a product? You’re essentially testing the viability of an idea with what you’re proposing, which is vastly different than having an actual product with features that you can iterate on when given feedback.
I think for very niche categories, a landing page might be the only thing you need but I honestly believe that if you’re pitching a product with features, people want to see that product, not a page with text.
I think for very niche categories, a landing page might be the only thing you need but I honestly believe that if you’re pitching a product with features, people want to see that product, not a page with text.